How the Discrepancy Between Real and Ideal Self Influences Consumer Behavior

How advertising influence our perception? Learn how emotional appeals, social proof and testimonials, visual and linguistic cues are used

In a world inundated with tempting advertisements, flashy displays, and online shopping platforms, the concept of impulse purchasing has...

In the bustling world of consumerism, our brains are constantly bombarded with choices – from the simplest decisions like choosing...